Posts tagged Pain Points

In this episode of Small Business Connections, Ann talks with the Founder of The Non-Sleazy Sales Academy, Annie P. Ruggles. For over a decade, she has harnessed her Hulk-like disdain for hard sales, tacky self-promotion, and overly competitive sleazeballs as inspiration to help people find better ways to grow their small businesses.

Digital Marketing, Marketing PodcastAnn BrennanAugust 9, 2021Small Business Owners, Podcast For Small Business, Entrepreneurship, Podcast For Entrepreneurs, Small Business Connections, Non-Sleazy Sales, Sales Avoidance, Overcoming Sales Avoidance, Know Like Trust, Learn to Love Sales, Art of the Sale, Moving the Needle, Tie it to the Why, Empathy in Sales, Pain Points, Problem You Are Solving

Episode 133: How Well Do You Know Your Customers?

In this episode of ASMM Digital's Small Business Connections, Ann Brennan explains the importance of knowing your customers. Ann gives tips on how to discover who your customers are if you are an established business and how to create avatars for your customers if you are not.

Knowing your customers can help you craft messages that hit home, help you find the best places to market to your customers and even build services and products that will have these customers coming back again and again.

Brand Image Strategy, Marketing PodcastAnn BrennanAugust 2, 2021Small Business Owners, Podcast For Small Business, Entrepreneurship, Podcast For Entrepreneurs, Small Business Connections, Customers, Target Demographic, Problem Solving, Customer Service, Outstanding Service, Know Your Customers, Pain Points, Motivations, What You Offer