In this episode, we take another sneak peek at the new Marketing Mums podcast. Learn what it takes to market your small business successfully and what you can do to boost your business today. Eavesdrop on Ann and Anastassia as they begin a conversation on all things marketing.
Ann and Anastassia Discuss:
How to avoid procrastination
Targeting a specific audience
Considering what you “really” sell
Plus, more marketing tips and advice..
This week, take a sneak peek at the new Marketing Mums podcast. Learn what it takes to market your small business successfully and what you can do to boost your business today. Eavesdrop on Ann as she begins a conversation on all things marketing.
Ann Discusses:
The importance of networking
Different types of networking
Social media optimization
Brian Loebig, of Loebig Ink, returns to ASMM Small Business Connections to discuss what's next in digital marketing. 2020 was a rollercoaster ride for small businesses. 2021 is shaping up to be equally unpredictable. So how are you going to take control of your digital marketing?
Read MoreToday's Marketing is different and changing and pivoting is essential to building, maintaining and growing your business relationships. Carlos Gil, author of The End of Marketing and co-creator of Outlaw Masks discusses business is about relationships and how to cultivate social media as both a news outlet and escape. Carlos emphasizes the importance of and difference between social media platforms. Your clients and potential customers need to be engaged and want what is real and relatable. Carlos shares keys of today's marketing; being more human, your tone on social media, pivoting, networking and consistency.
Read MoreJarod Spiewak of Blue Dog Media about using systems, automization, customizing strategies, and the mindset of continuous improvement. These processes build efficiency, helping you finish more work and get your company's marketing published in less time, ultimately saving you time and money. We discuss some of the systems we both use and relish in the benefits systemizing brings.
Read MoreAre you looking for ways to increase your lead generation and how to get more from your social media content? Join us as we talk with Sarah Noel Block of Tiny Marketing and share the importance of marketing automation platforms, content ideation and how to systemize; creation, distribution and promotion for your business.
Read MoreJoin us while we talk to Brian Loebig about how to optimize your business' online profile. Your online presence is the first and last impression that you get to make with your audience. Be sure to make a good impression. In this episode of Small Business Connections, we talk about SEO for businesses as well as personal brands, how to stay connected during the pandemic, how to get started with Google My Business, and why relationship marketing is still important. It is vital for your business to continue to build relationships.
Read MoreThis episode of Small Business Connections addresses importance of optimizing your online presence. For too many people, the mere mention of the word optimization is enough to freak them out. But optimizing your SEO, social media platforms, Google My Business account or YouTube channel is not that hard and can make an enormous difference for your business.
Read MoreThey say that loyalty is dead. That may be so. But if it is, I believe it is because we have stopped building a community around our brands. You will hear me say, "You, as a brand, are forgettable." It's true. But you or your team as humans are not. Build a community around your brand and you will build loyalty. In this episode I give you 3 tips and a bonus tip on how to do exactly that.
Read MoreJoin us for a talk with Dan Willis, The Millennial Motivator and international public speaker. We will cover what you bottom line is, what tools you should personally use, how and why you should build a community, and the importance of learning and embracing failure.
Read MoreStep two of your post-crisis marketing plan requires empathy. Ann discusses how to be empathic in your social media marketing plan. The crisis we are living through is serious. As business owners, we need to find our empathic voice. Ann can help you find that voice.
Read MorePatrick Lee of Spark Business Institute and Chesapeake Think Tank joins us to discuss main street today. Patrick is a passionate advocate for small businesses and is asking the question, "Are we ready for a small business revolution?" A serial entrepreneur, Patrick understands the challenges leaders face as they try to maintain momentum. Through his work with the Spark Small Business Institute, he helps small and mid-sized businesses overcome obstacles to success and establish sound strategy for the future.
Read MoreAnn Brennan shares how to reposition your marketing for your reopening. Marketing post-crisis will look considerably different. We had been directing our clients towards a more human approach to marketing prior to the quarantine. Now, being more human is a must have for all small businesses. Today Ann talks about the first key to being more human in your marketing campaign.
Read MoreTommy "The Man With The Plan" Sommers from LogoZone Promotions joins us to talk about how he made the biggest pivot in his business by focusing the current needs of his clients. We also discuss how he stepped outside his comfort zone to start using social media marketing.
Read MoreWe are joined by Kate Bradley Chernis of Lately, a social post auto generator where artificial intelligence meets humanity. Kate discusses how she migrated from DJ to CEO of a tech start up and what that journey has meant to her, why AI is great but only with an element of human mixed in and the whole new way the world of conferences will move forward after the pandemic.
Read MoreMichael Caimona of Warrior Music Foundation joins us to discuss the effects of the pandemic crisis on his non-profit. We also discuss why now more than ever Warrior Music Agency is an essential service for members of our military families.
Read MoreJohn Maggio, author of Success With Local Marketing, joins us to discuss his book, local marketing and how networking plays a part in small business success.
Read MoreGeorge B. Thomas of Impulse Creative and Sprocket Talk joins us to talk about living life beyond your default, how changing just one word can change your perspective and how you are the master of time.
Read MoreIt's hard to think of business in Anne Arundel County without thinking of Erin Lewis of Goosehead Insurance - Lewis Agency and The Dream Queen Association, John Maggio of Networking In Annapolis and Hawk Marketing, AliceAnne Loftus of Bright Beginnings Children's Learning Center and Leading Ladies with AliceAnne Loftus, Suzanne Hackett Ratti of Ideas360 and Smart Women Professionals and Jamie Burton of The Founder's House. In this episode we talk about the positives we have seen come from social distancing even for business owners.
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